How a brand that belongs in a kitchen helped people affected by Olfactory Dysfunction restore flavour in the everyday.

As the world gradually recovered from COVID-19, a lesser-talked-about consequence of the virus remained unaddressed – Olfactory Dysfunction (OD), which refers to the loss or impairment of one’s senses of smell and taste.

To tackle this long-COVID problem, Knorr drew inspiration from its products and put food at the heart of one’s recovery by designing an Olfactory Retraining kit to rekindle blocked smell and taste receptors.

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Case Video

Working with Knorr’s R&D team, we identified a spectrum of scents found across Knorr products suited for Olfactory Retraining and bottled these base scents as essential oils, with the help of a senior perfumer.

These were packaged with Knorr soups, making the brand vital to their recovery. A recovery guide was also placed within specially-designed Taste Therapy Kits and distributed free-of-charge to sufferers through partner clinics and specialists.

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