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Meet Ernest.
Copy-based. Singapore-raised. Spicy noodles-crazed. - He's sold immersion better than IMAX ever could; PRISM+
- steered the Singapore Navy's most creatively effective campaigns; Republic of Singapore Navy
- turned bald spots into billboards in Turkey; Clear Men
- actually made the laziest handwashing hack science-backed in India; Lifebuoy
- repurposed a cooking condiment for COVID recovery; Knorr
- wrote a Prime Minister-endorsed national Chinese New Year film; MDDI
- then made eight more that launched policies for his successor; MDDI
- and faked his way into concert photography until he no longer had to. PERSONAL