A hand hygiene innovation inspired by everyone’s favourite bad habit.

Guilty of wetting your fingers on the condensation on a cold drink and passing it off as handwashing? Or worse still, thinking they’re actually clean? Well… that makes two of us.

Instead of trying to change this habit, we worked with Lifebuoy to change the way its anti-bacterial handwash is dispensed with the Condensation Cleanser.

Awards
Campaign Brief’s The Work 2024 | Acceptance (Health & Pharma)
Campaign Brief's The Work 2024 | Acceptance (Ambient/Guerrilla)
Campaign Brief's The Work 2024 | Acceptance (Work for Good)
Campaign Brief's The Work 2024 | Acceptance (Intellectual Property + Products)

A brand-new format of dispensing Lifebuoy to the masses.

Stickers infused with Lifebuoy’s anti-bacterial formulation, designed to be activated by condensation.

A hand hygiene solution designed around the dining experience.

A science-backed solution for good hand hygiene that gets out of the way once its job is done – no residue and no excessive foaminess –an especially important design consideration in a country where it’s customary to eat with hands in lieu of cutlery.

An innovation that turns every conceivable cold beverage into a branded media space.

These simple 5cm by 3cm stickers turns every conceivable cold beverage into rich utility for Lifebuoy: a subtly-branded ad, a necessary intervention, an effective product demonstration and a purposeful brand reminder.