Taking male pattern baldness head-on with an audacious new ad format.

The spectre of male pattern baldness looms over 85% of men.
But it’s ignored by almost 100% of them – until it’s too late.

To inspire early intervention with its Scalp Pro Anti-Hairfall range, Clear Men pioneered a brand-new ad format no man could ignore: ad spaces set on bald spots – the very ones that could be avoided with Clear Men – which was launched in Turkey, the hair transplant capital of the world.

Awards
Campaign Brief’s The Work 2024 | Acceptance (Health & Pharma)
Campaign Brief's The Work 2024 | Acceptance (Ambient/Guerrilla)
Campaign Brief's The Work 2024 | Acceptance (Experiential + Immersive)